I am glad you found us on the web. I am a Virtual Assistant specializing in Relationship Marketing. I help businesses build relationships with their prospects, clients, and referral partners for a source of endless referrals. Mostly I write about the importance of relationship and appreciation marketing. Sometimes I muse about something of a personal nature, but isn't that how we build relationships?
Hope you enjoy. Please share your comments and feedback. They are welcomed and appreciated.
I love peanut butter, in fact there are even times that I actually crave the stuff. I'll eat it straight out of the jar with a spoon. I especially like the extra crunchy kind. What I like even better is chocolate with my peanut butter. Reese's is my very favorite candy.
But I digress. My liking peanut butter is not really the subject of this blog. What I dislike, really hate, is when a 'peanut butter' approach is taken in a business situation. For instance, you belong to a group or organization and some infraction has taken place. A mass email goes out to everyone, not to do this, that, or the other every again. If something wrong was done, then why not address it with the person(s) in question, rather than use the 'peanut butter' approach of spreading the blame around. I didn't do it and I don't appreciate getting these types of emails filling up my inbox. And usually the person(s) that actually did the infraction, either doesn't get or read the email or thinks that it doesn't apply to them.
Working in the corporate world for almost 20 years, I found this to be quite the norm. I was a call center manager for many years and often received emails from other departments with instructions to tell my team not to do thus and so. I always asked for the particulars, because I felt if you addressed the issue directly with the person(s) in question, the issue could be resolved a whole lot quicker and more effectively, rather than using the 'peanut butter' approach and reprimanding everyone. My approach was spread the praise and not the negative.
So I guess the moral to this story is; eat your peanut butter and enjoy it and think twice before using the 'peanut butter' approach to get an issue resolved.