Tuesday, September 23, 2008

Recession Proof Your Business


Thank a Customer a day –

Did you know acquiring a new customer can cost 8 to 10 times more than retaining an existing one; this can be a costly approach. According to customer relationship management experts, companies can increase revenue by 50% if they retain only 5% more of their customers.

Businesses lose business because they don’t keep in regular touch with their customers and clients? They have good intentions for personal communication with them but just can't find the time? It is also said that customers go somewhere else due to perceived indifference. Remember to appreciate your customers or someone else will.

If you are a successful business owner, you know the value of building relationships with your customers. Part of that starts with showing your customers that you appreciate their business and that you care. Do you want to DOUBLE your sales?
Do you want every one of your customers to come back and buy from you again and again? Do you want referrals? Do you want them to remember you when they talk to family and friends?

Would you like a stream of endless referrals?

All you have to do is simply THANK A CUSTOMER A DAY.
That's the advice from the world's leading sales gurus who stress the importance of the customer AFTER the sale.

THINK about this. When was the last time someone thanked YOU for YOUR purchase? For your on-going business? Or for a referral? Sent you a birthday card? An Anniversary card?

Usually it makes you feel appreciated and valued, and makes you want to do business with that person again and again and refer them to other family and friends.
Too often we know this, but do not do it because it's to time consuming or costly. But if it costs 8 to 10 times more to get new customers, why not take the time to retain the ones we have. Let your customers and clients know you care. If you don’t show your customers you appreciate them, someone else will.

Happy Thanking!
http://www.cardsbypaintedlady.com/
"Changing Lives, One Card at a Time"

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