Friday, May 31, 2013

Staying Organized

I recently took part in a discussion with a group of other ladies on tips that help us stay organized.  

Here are the highlights of our discussion on Organization.  

  • Use apps that are available for smart phones and IPad, i.e. check lists, To Do lists, etc.  Great for repetitive lists like groceries, packing, weekly reminders, etc.
  • Use color coded bags or monogrammed bags for different businesses, meetings, crafts, projects, etc.
  • Use color coded file folders.  I like to use Red for Urgent/Priority, Green for money matters, etc.
  • Toodledo app was suggested to use as a task and note manager.  There is a free version.  It will organize your to-do list and notes, and make you more productive. You can use Toodledo as a standalone application, or you can synchronize with, one of the most popular online task managers.  I have started using this and it is wonderful.  I have it synced to my IPhone and IPad.  The image used here is from the IPad app.  Here is the website - 
  • Make a schedule.  Make an appointment with yourself.
  • Work with Vertical files and stand up papers that you are working on.  Makes papers more visible and easier to find until completed.
  • Hire someone to do the things that are not our strengths.  It was also suggested to contact NAPO, The National Association of Professional Organizers, they have people who are working on their accreditation and would be willing to do work with you for free.  Here is their website -
  •  Speaking of NAPO, each of their Professional Organizers usually have their own speciality.  I subscribe to two newsletters from NAPO POs and get great tips from both.  You can find local organizers in your area on their website -
  • I also subscribe to a daily ezine from, which provides great organizational tips. 
  • Pinterest is another great place for organizing tips.  You can use the search feature to find specific ideas for organizing and you can subscribe to different boards.  Here is a link to my board on organizing -
I hope this has been helpful.  Please share your organizing tips.

Happy Organizing,

"Helping You and Your Business Look Good"

Wednesday, May 1, 2013

Social Media - 'It's about being social'

As I meet with small business owners about their social media, I'm often asked, 'How often should I post?'   To me there are no clear cut answers to that question.

Here is Wikipedia's definition of the word 'Social' -

The Wikipedia definition of Social - The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

So, to me, being social means interacting with others.  It's not all about how often we post.  When planning a social media strategy for business, I advise the following:

1.  Post relevant information about your industry, i.e. links to articles, stats, humor, etc.  People crave information and if you are perceived as the person who is helpful and knows their industry they are more apt to turn to you when they need your services or to refer you.
2.  Plan time to read and interact with others, both individuals and businesses.  Like their posts.  Comment on their posts.  Share what is relevant.  It shows others that you are paying attention and you care.  This is important to developing the relationship.
3.  Limit direct posts about your business to 1 of about 4 to 5 informational posts.  Posting to much direct information about your business comes across as being a pushy sales person.
4.  Be conversational.  Ask questions.  Do a survey.  Get your readers/fans involved.
5.  To gain loyalty, build relationships, and to gain more followers, if appropriate, offer specials from time to time.  However, use caution.  Make it about your followers/fans and less about you and your business.

I like to think of 'Social Media' as an online networking.  We go to networking events to meet people, get to know them, build the relationship, and hopefully eventually do business with them.  So, it's not about how often we post, it's also about the interaction and relationship building.

I hope that you find this helpful.  Your views, comments, and insights are welcomed and appreciated.

In appreciation,


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