Thursday, February 3, 2011

Show Some H.E.A.R.T.

 It's almost Valentine's day and love is in the air.  Our thoughts are of hearts and love.  Do you Love your customers?  Do you appreciate their business?  When was the last time you let them know?  Did you at least let them know the last time they did business with you?

Over the past couple of months I have done business with several local businesses, i.e. HVAC, handyman, mover, bank, and carpet cleaners.  All of these people I know from various networking groups in which I participate.  I choose them to do my work because I trusted they would do a good job and they all did.  I have no complaints on their timeliness, the quality of their work, or their price.  So, you ask, what is my beef.  Two of the five sent me a Thank You card expressing how much they appreciated my business.  And just a side note, they didn't use my service, but at least they took the time to send a Thank You note.  The other three, not a phone call, not an email, nada, nothing.  Now I know that being 'in the business' I am a little sensitive on the subject of sending thank you notes, but not to get ANY kind of thank you from these three businesses really shouts volumes to me.

Following up and saying thank you is a simple little thing that makes a business stand out from all the rest.  It doesn't cost much and it doesn't take up that much time.  I believe it is essential to express appreciation to clients when they make a purchase, but I also believe it's important to let them know periodically that we appreciate them.  Valentine's Day is a good time to do that. So show some H.E.A.R.T. to your clients and let them know you care and appreciate their business.  I believe it will yield tremendous results and make some very loyal clients.

H  heartfelt
E  expressed
A  appreciation to clients yields endless
R  referrals in no
T  time

Happy Valentine's Day,
Painted Lady Enterprises
"Helping You and Your Business Look Good"

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