Monday, August 10, 2015

How do you recognize professionalism in someone?


Merriam-Webster defines "professionalism" as " the skill, good judgment, and polite behavior
that is expected from a person who is trained to do a job well."

Not so long ago there were only a few professions that people referred to as 'professionals,' i.e. doctors, attorneys, CPAs, musicians, and certain ball players.  Now almost every profession boasts of being a 'professional.'  So what comes to your mind when you hear the word professional especially as it relates to an individual in the sales field?
Here are 15 traits that I believe demonstrates a persons' professionalism:
1.     Their positive attitude.  Rarely do you see a real professional with a negative attitude. They see the glass as half full instead of half empty.
2.     Their timeliness.  A Professional is early ALL THE TIME.  They demonstrate by their actions how much they value YOUR TIME by being early.
3.     Their commitment.  A Professional is committed to doing the best job possible in their given industry.
4.     Their appearance.  Professionals look the part of their industry.  Would you want your financial advisor running around in a jogging suit? Would you expect your fitness trainer to be wearing a suit?  First impressions are very important.  Sometimes you don’t get a second chance.
5.     They are prepared.  Professionals don’t ‘wing-it.’  They are prepared at all times with their sales presentation and materials.
6.     They focus.  They are focused on the task at hand.  They silence their cell phone and give their undivided attention to the person or the meeting.
7.     Demonstrates a willingness to learn.  A professional is superbly knowledgeable about their product or service, yet is always wanting to learn more.  If they don’t know the answer, they are honest and will say so, but are willing and eager to research in order provide the correct information.
8.     Their reliability.  Professionals do what they say they will do and usually more.  
9.     They follow-up and follow through.  Professionals follow up to ensure their clients and prospects have all they need to feel comfortable with their decisions.  They also keep in touch with prospects for when the time is right to make a decision to move forward.
10.  They are accountable.  They understand their commitments and typically hold themselves to a higher standard than what is expected.
11.  They add value.  A professional usually delivers more than they said they would.  They are ‘Solution Driven’, i.e. they want to help the client find the best solution even if that means not making a sale.
12.  They are trustworthy.  Professionals can be trusted to provide their prospects and clients with industry information, not just information about their particular product/service.  
13.  They are Caring.  Professionals always demonstrate their caring people skills by treating others as "people" rather than "resources."  They listen, they’re empathic, and want to learn more about the person and their needs.
14.  They are not ‘Pushy.’  Professionals understand that it’s more about building the relationship rather than just making the sale.  They do not shame or bully a prospect into buying their product/service.
15.  Gracious.  Professionals are gracious.  They present their products or services, but realize that not every person will become a client.  Also, they do not bash another product/service/company and/or sales individual.
What else would you add to this list?  What other character traits do you look for in a sales person?
Happy Selling,
Annette
"Helping My Clients and Their Business Look Good"

Friday, July 10, 2015

Do You Offer Complimentary Consultations?


Most businesses offer a complimentary consultation to talk with a potential client about whether or    
not their products and/or services would be of help to them and their business.  And as long as the business owner and the client have the same expectations, everything is cool. 

In today’s world of ‘transparency’ not everything is as it seems.  Often times though a business owner will disguise their motive for a meeting in many different ways.  My advice, as a business owner, is to ensure you clearly explain the purpose and agenda for the meeting ahead of time so that your potential client feels comfortable meeting with you.
I offer my clients a complimentary consultation more so to explain what and how I do things and to gain their confidence and trust.  Because as a business owner, I only want to do business with those I know, like, and trust. 
So here are my list of ‘Do and Don’ts’ for setting up Complimentary Consultations -  
  • Do set a time limit for the consultation – this is for your benefit as well as the client.  If the time runs over, it’s your call as the business owner to end the meeting.
  • Do provide an outline of what will be discussed.
  • Do bring your sales material with you and discuss it with the client Only IF they want to move forward.  If they are not ready to move forward, leave it with them for future reference.  Not every person you meet with is ready or wants to use your product or service.  If you are gracious about it, they will remember you when they are ready or want to refer you.
  • Do turn off your phone and put it away.   Focus and put your full attention on your client.
  • Don’t high pressure sell.  More than likely you will lose their trust and confidence and any potential at all of doing business with that person in the future.
  • Do send a Thank You note after each meeting thanking the potential client for their time.  This is another way to gain their confidence and trust.
  • Don’t bash a potential client to another person and/or on social media even if you don’t mention names.  People can figure it out.  Who wants to do business with someone who talks about others behind their back.  Find some other way to vent your frustrations.
  • Do keep your pipeline full.  Even when you think you have all the business you can handle.  Things happen.   
  • Do keep ‘dripping’ on those potential clients.  You’ll be pleasantly surprised when the one you thought you would never hear from gives you a call and is now ready to do business.
What other advice would you give on this topic?  Your comments and feedback are welcomed and appreciated.

Happy networking,
Annette
Painted Lady Enterprises
'Like' us on Facebook

Friday, June 12, 2015

The Fortune is in the Follow Up

Recently I was asked to present to a new forming BNI Chapter - What is the #1 Trait of a Master Networker.  Later the same week I attended a ProNetworker meeting and guess what part of the presentation was about?  You guessed it - What is the #1 Trait of a Master Networker.

So What is the #1 Trait of a Master Networker?  The answer - Follow Up.  Sadly though, most people do not do this well as the statistics below show.

48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people only make three contacts and stop
Only 10% of sales people make more than three contacts
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact 

BNI conducted a survey for the book Masters of Networking that asked business professionals what the most important traits of a master networker were. The most important trait was following up on referrals. Not giving them, following up on them.

Remember, the best system for following up is the One you're going to use.

There are many kinds of follow-up. You should follow up when you meet a person, not just when you get a referral. Following up is part of building a relationship, not just closing a deal.

Week 20 in The 29% Solution, discusses follow up and how critical consumers are with their expectations.  So, when you meet people networking what is your typical follow up plan?  Is that different when you speak with a qualified prospect?  And do you have a plan for future follow up like a 'drip' campaign?  What does that look like?  And why do we follow up?  The answer - To show we are credible, 'stay in the game,' etc.

From page 115 of The 29% Solution ..."Good follow-up is not just doing what is required or what you've promised to do.  It also involves going BEYOND what is expected.  I think we all agree that this type of successful follow up system takes consistent work."

In the The 29% Solution, there is a real simple form called The Networking Follow-Up Report Card, and it's very simple.  Simply just going in to automatic follow up tasks doesn't cut it.  Every prospect is not the same and you have to differentiate and personalize, don't you?  This Networking Follow-Up Report card syas, "Hey, here are the contact names.  When did you first connect?  What follow-up is necessary?  When did you complete the follow-up?  Did you follow-up after three months?  Six months?  Nine months?  Did you follow up afterwards?"  Any kind of system like that can be very effective to help track the connections and the referrals and the opportunities you have to reconnect with other people.

You might choose something as low tech as a personal note, greeting card, or email an article or podcast of interest or as high-tech as an electronic marketing campaign through CRM program like Infusion Soft, Constant Contact, or ACT.  Regardless you must make sure it fits your follow-up 'personality" of sorts.

To learn more  listen to Dr. Ivan Miser's podcast #290

Become a Master Networker - Follow UP! 
 
Your comments and feedback are welcomed and appreciated.  We would love to hear about your follow-up method(s).

In appreciation,
Annette
'Helping You and Your Business Look Good'
 
 

Wednesday, April 8, 2015

Is Your Website Mobile Compatible?

Do you have a website?  Is it Mobile Friendly?  Meaning if you search on a mobile device like a smartphone or tablet, can you read the information that is displayed without it being enlarged or turning your device sideways? 

We all strive to get the highest ranking on Google as possible.  And it's always challenging keeping up with how Google ranks websites.  There are changes coming as of April 21st.  There is speculation that mobile friendly sites will be ranked higher than non-mobile friendly sites. 

If you want to read all the technical information about this update, here is a blog post from Moz Blog - 9 Things You Need to Know About Google's Mobile-Friendly Update posted by Cindy Krum on April 6th.

Also, here is a link where you can test your website to see if Google considers it mobile friendly -

Wondering what to do if your site fails the mobile friendly test?  Contact your webmaster.  The person/company that built your site.  Depending on the platform, it sometimes can be a simple fix.  
Most savvy webmasters have ensured that the websites they have built over the past few years are mobile friendly.  This is one of the services I offer and I am glad to be of help.
In appreciation,
Annette
 

 

blogger templates 3 columns | Make Money Online