A Time for Thanksgiving

The time has changed. The days are definitely shorter, but it also seems the years are getting shorter. I would like to think that 'time flies when you're having fun' rather than it being because I'm getting older. But with every passing year I cherish my life and my loved ones even more. For who knows how much time we have left to be with them and enjoy their company.

I received a phone call this week from a father who had lost a daughter in the prime of her life. She was a business acquaintance of mine. I had sent her a birthday card. That is what prompted her father to call me. She had been in the hospital with complications from pneumonia. So sad for someone so young to be taken. Another reason to keep in touch with those we love. You just never know.

As this month is most noted for Thanksgiving, let us give thanks for All the things for which we are grateful. What are you grateful for? I am grateful for my wonderful family, my health, my marriage, my friends, my home, my business, and my list goes on and on.

Listed below are some of the other holidays for the month of November according to www.earthcalendar.net and also the quirky ones are also listed from www.WellCat.com

November-1	All Saints` Day
November-2	All Souls` Day
November-3	Sandwich Day
November-10	Marine Corps Birthday
November-11	Veterans Day
November-15	America Recycles Day
November-18	Mickey Mouse's Birthday
November-19	US Marine Corps Day
November-20	Children's Day
November-22	John F. Kennedy's Assassination
November-22	National Stop the Violence Day
November-26	Thanksgiving Day

Month Observances
Occasion	Link
Diabetic Eye Disease Month	Prevent Blindness America
American Indian Heritage Month	KQED
Addiction Awareness Month	National Council on Alcoholism and Drug Dependence
Alzheimer's Awareness Month	The Alzheimer's Association
Child Safety and Prevention Month	National PTA
Diabetes Awareness Month	American Diabetes Assoc.
Epilepsy Awareness Month	Epilepsy Foundation
Great American Smokeout Month	Citizens for a Smoke-Free America
Home Care Month	National Association for Home Care and Hospice's
Hospice Month	National Hospice Association
Drum Month	Percussive Arts Society
Peanut Butter Lover's Month	Peanut Advisory Board
Real Jewelry Month	Jewelers of America Inc.
Stamp Collecting Month	United States Postal Service
World Communication Month	International Society of Friendship and Goodwill
National Novel Writing Month	NaNoWriMo
America Recycles Month	America Recycles
International COPD Awareness Month	COPD International
Movember	Movember

First Full Week
Occasion	Link
National Fig Week	California Fig Advisory Board

Second Week
Occasion	Link
Key Club International Week	Key Club International
National Notary Public Week	American Society of Notaries
National Split Pea Soup Week	USA Dry Pea and Lentil Industry
Osteopathic Medicine Week	American Osteopathic Association

Third Week
Occasion	Link
American Education Week	National Education Association
National Geographic Awareness Week	National Geographic Society
Operating Room Nurse Awareness Week	Association of Operating Room Nurses
National Children's Book Week	Children's Book Council
Geography Awareness Week	National Geographic

Week of US Thanksgiving
Occasion	Link
National Adoption Week	National Council for Adoption
National Bible Week	Laymen's National Bible Assoc.

Last Week
Occasion	Link
Family Caregiver Week	National Family Caregivers Association
National Home Care Week	National Association for Home Care

And here are the Quirky ones from WellCat.com

Nov 3	Cliché Day --Use clichés as much as possible today. Hey, why not? Give it a shot! Win some, lose some. You'll never know, 'til you try it.
Nov 8	Cook Something Bold and Pungent Day -- Especially for those of us who have tightly closed up the house against chill weather for the next six months. Now is the time to create the heavenly, homey odor of pungently bold cooking. Don’t forget the sauerkraut and garlic!
Nov 18	Married To A Scorpio Support Day -- A worldwide day of remembrance to honor all those married to Scorpions and who suffer greatly. Assert yourself today! Hide their household flow charts.
Nov 19	Have a Bad Day Day -- For those who are filled with revulsion at being told endlessly to “have a nice day,” this day is a brief respite. Store and business owners are to ask workers to tell customers to “have a bad day.”
Nov 20	Name Your PC Day -- Hey, why not? People name their boats! And there’s a lot more PC’s than boats these days. “Binky” is already taken.
Nov 25	Blasé Day A perfect day for the world-weary to revel in their apathy.
Nov 30	Stay Home Because You're Well Day -- So we can all call in “well,” instead of faking illness, and stay home from work.

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. ~John Fitzgerald Kennedy May 29, 1917 - November 22, 1963

I wish each one a Happy November and Thanksgiving. Be safe as you travel and be grateful for all of your life's bounty.

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"

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There is Room for All

Well I am sitting here in shock right now. I had sent out an email this morning to a business acquaintance who runs a very successful networking group asking if they would like to list their group on the new networking site I had recently created, NetworkNorthGeorgia.com. I received a reply saying that they were confused because there were some other sites with similar names and wasn't I a member of the some of the other sites.

Well I guess great minds think alike. Yes there are some other sites for the area with similar names and I think the creator has done an excellent job with the sites. I just now tried to log into the ones I belonged to, only to find out I have been banned.

I recently created www.NetworkNorthGeorgia.com for the purpose of listing networking groups and events. I have had a list of networking opportunities on my website for a number of years and just wanted to give people a central location for this type of information. It certainly was not my intention to do anything that would jeopardize any membership or relationship I had with any other site.

It seems because this is a NING site and my identity is for most all my Ning sites, that perhaps other sites see my universal posts as being solicitations which was not my intention.

I did not even know some of these other sites existed until a few days ago. And with the receipt of the email from my acquaintance, I checked to see which ones I was a member of, only to find out I had been banned. I feel that these sites are different, in that the goal of NetworkNorthGeorgia.com is for the purpose of listing networking groups and events not news, not public affairs, not music, fishing reports, politics, lake levels, etc.

I hope that we can come to a mutual agreement that we can both co-exist and perhaps help each other.

I'm very sorry if I did something I wasn't suppose to. So folks, if you want to see NNG grow with serious networkers and like minded business people in the North Georgia area, join yourself, list your networking groups, events, and invite others to join.

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"

Trick or Treat

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Fall is in the air. It is October already. This month is filled with lots of holidays besides Halloween. Some notable ones that would be good to remember to send a greeting card - Boss' Day - October 16 and Mother-in-Law Day - October 25.

Lots and lots of monthly observances also this month. The most notable, I believe, is National Breast Cancer Awareness. Do you have a friend or relative who has been affected by this? It also reminds us to schedule the 'girls' checkup. Please note there are a number of other health related observances during October also.

Some other observances that I want to call attention to are: 'Get Organized Week,' 'Customer Service Week,' and 'Home Based Business Week.'

And lastly, the Well cat Wacky holidays. When I read over the list, I didn't think they were to wacky this month, for instance - 'Evaluate Your Life' day. Hmmmm....sounds pretty serious to me. But on the other hand 'Haunted Refrigerator Night' reminds me I need to clean out my frig. That can be pretty scary. I think there are some science projects growing in there.

What is near and dear to your heart of all the observances in October? What do you like about this time of year?

One of my favorite quotes for this time of year is: "Autumn is a second spring when every leaf is a flower." ~Albert Camus

US Holidays -

October-6	National German-American Day
October-6	Physician Assistant Day
October-9	Leif Erikson Day
October-11	National Coming Out Day
October-14	Peace Corps Birthday
October-15	Pregnancy and Infant Loss Remembrance Day
October-16	Boss Day
October-16	Dictionary Day
October-16	Ether Day
October-16	National Feral Cat Day
October-17	Black Poetry Day
October-18	Alaska Day
October-23	National Mole Day (Avogadro's number)
October-24	United Nations Day
October-25	Mother-in-Law's Day
October-27	Navy Day
October-31	Hallowe'en
October-31	National Magic Day (for Houdini)
October-31	Nevada Day
October-31	Reformation Day

Occasion	Link
Halloween Safety Month	Prevent Blindness America
National Breast Cancer Awareness Month	(see website for board of sponsors)
Adopt a Shelter Dog Month	A.S.P.C.A.
American Magazine Month	Magazine Publishers of America
Campaign for Healthier Babies Month	March of Dimes Birth Defect Foundation
Car Care Month	Car Care Council
Celiac Sprue Awareness Month	Celiac Sprue Assoc.
Child Health Month	American Academy of Pediatrics
Computer Learning Month	Computer Learning Foundation
Consumer Information Month	Consumers Index to Product Evaluations and Information Sources
Cookbook Month	International Association of Culinary Professionals
Country Music Month	Country Music Assoc.
Crime Prevention Month	National Crime Prevention Council
Dental Hygiene Month	The American Dental Hygienists' Association
Disability Employment Awareness Month	US Presidential Committee on Employment of People with Disabilities
Dollhouse & Miniatures Month	Miniatures Industry Assoc.
Domestic Violence Awareness Month	National Coalition Against Domestic Violence
Energy Awareness Month	US Department of Energy
Family Health Month	American Academy of Family Physicians
Sexuality Education Month	Planned Parenthood
Fire Prevention Month	National Fire Protection Association
Healthy Lung Month	American Lung Assoc.
Hunger Awareness Month	Food Industry Crusade Against Hunger
Kitchen and Bath Month	National Kitchens and Bath Association
Liver Awareness Month	American Liver Foundation
Lupus Awareness Month	Lupus Foundation of America
Mental Illness Awareness Month	American Psychiatric Assoc.
Pasta Month	National Pasta Association
Physical Therapy Month	American Physical Therapy Assoc.
Pizza Month	Pizza Today magazine
Popcorn Poppin' Month	The Popcorn Institute
Pork Month	National Pork Producers Council
Quality Month	American Society for Quality Control
Seafood Month	National Fisheries Institute
Spina Bifida Prevention Month	Spina Bifida Assoc. of America
Spinal Health Month	American Chiropractic Assoc.
Sudden Infant Death Syndrome Awareness Month	SIDS Alliance
UNICEF Month	US Committee for UNICEF
Youth Against Tobacco Month	Tobacco Education and Prevention
Vegetarian Awareness Month	EarthSave
Clergy Appreciation Month	Christianity Today
National Roller Skating Month	The Roller Skating Association
Fair Trade Month	Fair Trade Certified
Stress Awareness Month	The Stress Institute
National Caramel Month	National Confectioners Association

First Full Week
Occasion	Link
Get Organized Week	National Association of Professional Organizers
Mental Illness Awareness Week	American Psychiatric Foundation
National Health Care Food Service Week	American Hospital Association
Customer Service Week	International Customer Service Association
National Spinning & Weaving Week	Handweavers Guild of America
Walk a Child to School Week	National Safety Council
World Space Week	Spaceweek International Assoc.

First Two Weeks
Occasion	Link
Hispanic Heritage Month	Education World

Second Week
Occasion	Link
Home-based Business Week	Association of Home-based Businesses
Fire Prevention Week	National Fire Protection Assoc.
National Newspaper Week	Newspaper Assoc. Managers Inc
School Lunch Week	American School Food Service Association
National Physician Assistants Week	American Academy of PAs

Third Week
Occasion	Link
Teen Read Week	Young Adult Library Services Association
Health Education Week	National Center for Health Education
Hepatitis Awareness Week	American Liver Foundation
Infection Control Week	Assoc. for Professionals in Infection Control and Epidemiology

Third Full Week
Occasion	Link
National Healthcare Quality Week	National Assn of Healthcare Quality

Second Last Week
Occasion	Link
National Pharmacy Technician Week	-

Fourth Week
Occasion	Link
National Consumers Week	White House Office of Consumer Affairs
Disarmament Week (the week beginning October 24)	United Nations
National Chemistry Week	American Chemical Society

Last Week
Occasion	Link
Respiratory Care Week	American Association for Respiratory Care

Wacky Holidays by Wellcat -

Oct 12	International Moment of Frustration Scream Day -- To share any or all of our frustrations, all citizens of the world will go outdoors at twelve hundred hours Greenwich time and scream for thirty seconds. We will all feel better, or Earth will go off its orbit. Co-sponsored by Low Thresholders of the Earth League.
Oct 14	Be Bald and Be Free Day -- For those who are bald and who either do wear or do not wear a wig or toupee, this is the day to go “shiny” and be proud.
Oct 19	Evaluate Your Life Day -- To encourage everyone to check and see if they’re really headed where they want to be.
Oct 27	Cranky Co-Workers Day -- In honor of all the complaining and just plain cranky co-workers you have to endure all year, this is the day to let them go with it and enjoy their miseries.
Oct 30	Haunted Refrigerator Night -- Who knows what evil lurks in the refrigerators of men . . . and women. It's time to be afraid, very afraid. Gather friends, open the refrigerator door, and venture unto the realm of the lower shelf, rear. That "thing" inside that container is much more horrifying than any haunted hayride.

"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." ~Leo Buscaglia

Show someone you care. Send them a H.U.G - Heartfelt Unexpected Greeting - Act on your prompting today.

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"

Whirlwind

Life is good and so exciting! I've been gone for nine days on a vacation, wedding trip, honeymoon, and company convention. And yes, I planned it all to coincide. Now trying to get caught up.

First things first, yes I did get married to my long time significant other of nine and half years. We were married in Lake Tahoe. Hope to have pictures posted on Facebook soon. From there we went to Salt Lake for my company convention.

I am so excited about all the new announcements at convention, especially the new product to become a sender of greeting cards. It is a great product for home, office, and school parties, trade shows, fund raisers, etc. The list just goes on and on. Also, a new low entry fee to get started making money, and all just in time for the holidays! ALL The best features of direct sales.

So I am busy scheduling 'Celebrate Life' parties and following up with all those folks who have expressed interest. This is a wonderful opportunity just in time for the holidays - gifts and greeting cards.

Let me know if you would like more information.

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"

Advertising Specialty Promotional Product Study

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It’s important to show our clients that we appreciate their business. After all they are our best sales people. At this time of the year we begin to think about gifts that we can give that will show our appreciation. Imprinted ad specialties provide a gift of appreciation as well as a gift that will keep on giving impressions to your client as well as to new prospects.

Here are some highlights of a study done by the ©Advertising Specialty Institute on the impact of promotional products. It provides some interesting information to consider when selecting imprinted ad specialty gifts for your clients. If you would like to see the entire study, let me know and I will send it to you in its entirety.

The purpose of this study was to understand how advertising specialties influence end-user’s purchasing decision; determine the number of impressions of popular advertising specialties; and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media.

Respondents were asked if they had received any promotional products in the last 12 months. Most respondents were business/professional people and all were age 21 or older.

Summary of Conclusions:

• Instant recall: 84% respondents remembered the advertisers of the promotional products they had received.
• Very Impressionable: 42% had MORE favorable impression of an advertiser after receiving the item. And 24% said they are MORE likely to do business with the advertiser on the items they receive.
• It’s all business: 62% have done business with the advertiser on a promotional product after receiving the item.
• Pens are in: Writing instruments are the most-recalled advertising specialty items (54% recall owning them), followed by shirts, caps, and bags.
• User-Friendly: 81% of promotional products were kept because they were considered useful.
• Staying power: More than three-quarter have had their items for more than 6 months.
• Bag It!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Bags also deliver the most impressions: Each bag averages 1,038 impressions per month.
• Most Impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

Commonly owned advertising specialty items:

• The most commonly owned promotional products among all respondents were writing instruments (54%) followed by shirts (45%) and caps (31%)

Usage: How often do you wear/use the item per month? (Asked to those who had shirts, caps, other wearables, and bags).

• Shirts – 4.32
• Caps – 6.06
• Other Wearables – 4.62
• Bags – 9.33

Number of Impressions:

Impressions were calculated based on the number of times items were worn or used per month and the average number of people that came in contact with the user.

• Bags made the highest number of impressions (approximately 1,038 per month) followed by caps (approximately 476 per month).
• Among non-wearables, writing instruments made the most impressions, with 363 per month.

Length of Time an Item is Held:

• More than one year:
o Bags – 42%
o Wearables – Shirts, caps, etc. 39%
o Other – 37%
o Recognition awards – 34%
o Glassware/Ceramics – 26%

Frequency of Use:

How often do you use the item? (Asked of those who had writing instruments, glassware/ceramics, desk/office/business accessories, and other promotional products).

• Nearly one-third (32%) of glassware/ceramics items received were used once per week and another one-quarter (25%) were used once per day.
• 40% of writing instruments were used at least two times per day.
• On average, writing instruments were used most frequently per month (approximately 64 times per month).

Are you able to identify the advertiser of the item?

• Respondents were able to identify the advertiser the vast majority of the time (84%).
• Wearables were the most often cited product where the recipient was familiar with the sponsor.

Why do you keep the item you received?

• The majority (81%) of promotional product items were kept because they were considered useful, i.e. bags, writing instruments, wearables, glassware/ceramics, desk/office/business accessories, and calendars.
• Receivers of wearables items were more likely to keep these items because they were considered attractive, i.e. bags, wearables, calendars, caps, and shirts.

Which of the following best describes your impression of the advertiser after receiving the item?

• Among respondents of all promotional products received, 42% indicated that their impression of the advertiser had become either significantly or somewhat more favorable after receiving the item.
• This was especially true among receivers of bags with over one-half (53%) reporting that they viewed the advertiser more favorably.

Since receiving the item, have you actually done any business with the advertiser?

• Among respondents of all promotional products received, 62% indicated that they had done business with the advertiser after receiving the item.

Total Impressions/Cost Per Impression (CPI):

• The cost per impression of ad specialties is very low, with fractions of a cent per impression, i.e. 0.004 average.
• Advertising specialties are less expensive per impression than nearly any other media.

Caps – 0.002
Bags – 0.002
Writing Instruments – 0.002
Calendars – 0.003
Glassware/Ceramics – 0.004
Shirts – 0.005
Desk/office/business accessories 0.007

Excerpted from 13 page 2008 study ©Advertising Specialty Institute. All Rights Reserved.

Again if you would like a copy of this 13 page report, let me know and I will send you a copy.

As you consider gifts for your clients and prospects this holiday season, consider ad specialty promotional products imprinted with your company logo. These are gifts that will keep on giving. A useful product your client will use with your contact information at their fingertips so they can call you for more business and/or refer you to others.

I also have some BOGO specials right now that I can also send or you can search for your perfect item at www.LesterBMartin.com Let me know what you are interested in and I will be glad to get it ordered for you. Also, while you are on the website, be sure and register to win $1000 in promotional products. Be sure and list that I referred you.

I would also like to hear what advertising specialty item you currently have that is your favorite and why.

Happy Marketing,

Annette
Painted Lady Enterprises
“Helping You and Your Business Look Good”

Infinite Possibilities - The Art of Living Your Dreams

I am a huge fan of Mike Dooley. Mike was featured in the book and movie 'The Secret.' He has written a new book and has some exciting news and special offers to go along with the release. This book has already broken publication records for its pre-published sales to bookstores. The worldwide release date was Tuesday, September 8th and in celebration of the release, TUT is declaring September the “Month of Infinite Possibilities,” dedicated to making people’s dreams come true. Click here to order your copy.

Here is a preview of the book -

Infinite Possibilities: The Art of Living Your Dreams The brand NEW book by Mike Dooley!

A profound exploration into the mysteries of the Universe. Infinite Possibilities is bestselling author Mike Dooley’s manifesto, revealing that we are literally the eyes and the ears of the Divine. He enlightens that our dreams are not accidental but serve rather as invitations to understand the truth about ourselves, hinting at the lives we can create. Dooley shares that our “default settings” are abundance, health, and harmony, and he explains that once we grasp the truth about our heritage, thinking far beyond what spirituality has traditionally meant, it becomes evident that life, itself, is the ultimate adventure—filled with unending opportunities that day-by-day lead us to rediscover how powerful we are, how much we deserve, and why we’re here. With recognizable insight, lighthearted wit, and striking sincerity, this new work by the much-celebrated author elevates the lessons learned in The Secret, Choose Them Wisely and his Notes from the Universe trilogy to a whole new level. Prepare to be challenged and excited with this unique guide to living the life of your dreams—purposefully, lovingly, brilliantly.

An international tax accountant turned entrepreneur turned writer for “the Universe,” Mike Dooley lives in Orlando Florida, where he runs TUT’s Adventurers Club and sends out his Notes from the Universe to hundreds of thousands of e-mail subscribers each weekday. As a featured teacher in The Secret book and DVD, Dooley is actively using the profound concepts and principles he expounds upon to travel the world speaking on life, dreams, and happiness.

A “Month of Infinite Possibilities” – TUT is making dreams come true!!

In celebration of the release of Mike Dooley’s brand new book, Infinite Possibilities: The Art of Living Your Dreams, TUT has decided to make the entire month of September a “Month of Infinite Possibilities,” dedicated to making people’s dreams come true! Each person who purchases the book can be entered into a drawing with a chance at winning several “dream” prizes, including a trip for two to Egypt, a Tahiti Cruise for two, a week in Hawaii, a spa getaway retreat, a year of chocolate, and lots more!!!). For more information about the prizes and other fun contests and events, please go to http://www.tut.com/events/ip/thebook/! To enter the Month of Infinite Possibilities Sweepstakes*, just purchase the book and mail a copy of your receipt to the address below:

TUT’s Month of Infinite Possibilities Sweepstakes Entry
625 Panorama Trail
Building 2, Suite 100
Rochester, NY 14625

For Canadian Residents:

TUT’s Month of Infinite Possibilities Sweepstakes Entry
17-7000 McLeod Rd
Unit 135
Niagara Falls, ON L2G 7K3

*You may also enter the sweepstakes without purchase. Simply send a stamped postcard to TUT’s Month of Infinite Possibilities Sweepstakes at the address above.

And remember 'Thoughts become Things' choose the good ones!

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"

August Winner

In August I made the offer again to give away Chocolate Brownies. In order to be eligible to win you had to send a free greeting card*.

I am pleased to announce that Maureen McKeown owner of the Atlanta Kids Directory will be receiving decadent Chocolate Brownies in her mailbox very soon. Here is what Maureen has to say about the greeting card system, "I love SOC! It is so easy to put what were once thoughts of Thanks, Happy Birthday, Sympathy, etc. into action. Using Send Out Cards for both my business and personal use has enabled me to enrich my connections to family, friends and customers in a way that is uniquely me. The cost and time savings is just an added plus!"

Maureen liked the system so much, she signed up for an Entrepreneur account.

There are over 14,000 greeting cards to choose from. There are new ones being added each month. Cards for every conceivable occasion. And also gifts for everyone on your gift list. A record was set in June with over 40,000 gifts sent. Chocolate Brownies is just one of many gifts that can be sent with your greeting card. No going to the store or to the post office. Just a few mouse clicks and your greeting cards and gifts are on their way.

One great feature about this system is you can schedule cards to go out at a later date. Imagine getting all your holiday cards done now and scheduled to mail in November or December. Don't procrastinate, call me today and I can help you get this task done early rather than frantically worrying about it later.

Since this has been such a great promotion, I've decided to continue with it. Is your mouth watering just thinking about Chocolate Brownies? In order for you to be entered in the drawing for your very own Chocolate Brownies go to www.RememberGreetingCards.com/PaintedLady and register for a Free Greeting Card Gift account. I will email a link to the website to send two free greeting cards. These are real cards, not E-Cards. You select your cards, personalize your cards, even add digital photos, click send, and we will print and mail your cards anywhere in the world where postal mail can be delivered. I'm sure there is someone you need to send a card to, i.e. Thank You, Birthday, Happy Anniversary, Congratulations, Just Because, Thinking of you, etc.

No fees, no minimum. Send one card for less than $1.00 plus postage or send hundreds of cards at one time. Try it today and see how quick and easy it is to send a card and a whole lot cheaper than going to the store. Maybe you'll be my next lucky winner.

*This offer is for anyone who has not tried the system since January 2009. Log in today and see all the new features and all the new cards.

*Want more chances to win? Here's how:

- Refer your friends. - You receive one entry for each friend you refer who sends a card. Tell them to be sure and state how they found out about the system.

- Set up your own auto order account of at least 20 points per month. That's only $9.80 and buys you points for 20 postcards or 10 regular greeting cards. That's a whole lot cheaper than going to the store.

- Upgrade an existing account to a:

- Picture Plus Account - Gives you the capability of making your own custom cards by uploading your digital photos and placing them on the front of your cards

- Wholesale account - Gives you a 35% discount on your points, Picture Plus, and your handwriting font so you can send 'handwritten' notes.

- Entrepreneur account - All of the above plus make money referring others. www.BusinessIncomeOpportunity.info

See how many times you can be entered for additional chances to win decadent Chocolate Brownies. The Chocolate Brownies are just one of the many gifts that you can send with your Greeting Card.

Looking forward to seeing who the next lucky winner will be.

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"

Analogies Must Be Relevant

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The following is from my very favorite marketing expert, Liz Goodgold, branding expert, author, and speaker.

"As I was exercising at the gym last week, I literally laughed aloud when I saw the latest commercial from Cinergy Health Insurance.

After lengthy voiceover announcements about the importance of good medical care, preventive care, prescription coverage and lab benefits, this unthinkable analogy was heard: “For less than the cost of a pack of cigarettes per day, you can get health insurance.” What? I’m still gasping for breath!

How can you possibly compare the cost of health insurance to an item that is 100% proven to deteriorate your health? And, with only 25% of Americans smoking, what non-smoker even knows the price of a pack?

What’s the hot lesson here? Analogies do work, but they must be relevant to your target.

Wal-Mart’s recent ad shows how making ice cream Sundaes at home 3 times per month vs. going out will save your family over $220.00 per year. Now, that is a relevant and appropriate ad in this economy. And, it’s even more compelling because it gives the specifics; it doesn’t just tout “save money at Wal-Mart” - it gives the exact amount.

Your turn to act: Find a comparable analogy to help your business.

Sign up for Liz's FREE BRAND FINALE newsletter with valuable information at www.redfirebranding.com.

Liz also posts to the Mogul Mom's blog each week which is also one of the blog's on our list shown in the left column.

Do you have an analogy that you use for your business? We would love to hear it. Your comments are welcomed and appreciated.

In gratitude,
Annette
Painted Lady Enterprises
"Helping You and Your Business Look Good"