Why are some businesses and sales people thriving in today’s economy?

Because these are the companies that have shown their clients that they truly appreciate them and their business. They have built a solid relationship with them. They have got to know them on a more personal level. Not only do their clients keep buying from them but they give them referrals.

Here are some ways that companies can show their clients appreciation.
• Taking the time to build the relationship.
• Finding out about their needs, their goals, and their vision.
• Treating them more as a business partner.
• Something as simple as sending them a note or card thanking them for their business at some time besides when they have just placed an order.
• Helping them even if it doesn't mean money in your pocket.
• Introducing them to another business partner that might help them with their goal/vision.

Many businesses and sales people who sell large ticket items, i.e. cars, real estate, etc., can benefit from relationship marketing. By building the relationship and keeping in touch with their clients is a great referral source. I refer to these clients as a “Golden Referral Source.”

If the sales person has built a solid relationship with their client, found them the perfect, home, car, etc., AND stays in touch with them over the years ahead, they will receive referrals from that client for years to come. The best example I have is a couple I know who sell real estate. I am not a client of theirs now, but when I do buy or sell, they will be who I call.

Here are some examples of how they stay in touch with their past clients and potential clients:
• They send a beautiful magazine from them each month on home decor.
• They give out a small magnetic yearly calendar with their business card around Thanksgiving,
• They give a baseball schedule in the spring, a football schedule in the fall. The football schedule is for the two major colleges in the area and the pro team.
• They send an email newsletter each month
• They send birthday and wedding anniversary cards.
• And they an anniversary card on the date of the anniversary that their clients closed on their home that they purchased through them.

I've never bought a thing from them, but you better believe when someone asks me for a real estate person, they are the ones I refer, simply because they go beyond the call of duty.

Some companies are cutting their prices to keep their clients in today's economy. If a company has a quality product, outstanding service, is dependable, and has built a solid relationship, then that customer is not going to stray just because they might save a few dollars. They realize that the relationship and service they have received is worth a whole lot more. Not only are they not going to stray they will be a 'Golden Referral Source.'

Here are some inexpensive ways to stay in front of your clients.
• Follow up with a phone call, offer industry information on a periodic basis like an email newsletter.
• Mailing them something personal not bulk or junk mail.
• Personal visit to their place of business and not necessarily to make a sale.
• Be their business partner. Take a personal interest in their success. Zig Ziglar says that if you help enough people to get what they want, you’ll get what you want.

Remember that it is more costly to find a new customer than it is to maintain and keep the ones you currently have. If you maintain 5% of your current clientele you can double your business. Because they will come back to you time and time again and will refer others to you.

Success is the sum of small efforts, repeated day in and day out. Robert Collier

In gratitude,
Annette S. Walden
Marketing Solutions Consultant

www.PaintedLadyEnterprises.com

"Helping you and your business look good!"

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10 business practices you can implement for a greener business

Updated 1/23/16 - Unfortunately this article no longer exists - From the American Business Women's Company Connecting Online Newsletter. In this issue, learn the 10 business practices you can implement for a greener business and Yours Truly has an article published written by Mia Katz, page 2. http://www.abwa.org/CC-Newsletter/ComConOctNov08.pdf.

However, I did find this link which provides some great ways to be 'Green in business ' - Green Business Practices. 

In gratitude,
Annette 

Send Out to Give - Act on Your Promptings - Who needs to hear from you today? Send them a REAL greeting card with my compliments  www.SendOutCards.com/12466

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"Helping You and Your Business Look Good"

How do I stay in front of my prospects and customers? I’m worried that out of sight translates into out of mind.

I love it when I find or receive information from experts that reconfirms the marketing products and services that I offer. I read this and just went WOW…did she write this for me or what!

I had the great pleasure of hearing Liz Goodgold with Red Fire Branding, http://www.redfirebranding.com, speak several months ago. She is just a wealth of information on a common sense approach to marketing. Here is an excerpt from her latest e-zine that I just received.

Answer:

The good news is that you recognize that people must think of you in order to do business with you. Earning top of mind awareness can translate into over the top sales. Here are a few action items you can implement:

1. Thank you Cards - Who in their live feels that they are over appreciated? (Not me!) A simple, handwritten, snail mailed card to thank someone for a little extra effort is a welcoming touch.

2. E-mail Newsletters - Yes, this tactic works, but only if it offers timely, useful, and valuable. E-mail newsletters that are all about you without delivering value are destined for the delete button.

3. Speaking - Offering your knowledge to a trade group meeting or monthly get-together positions you as the expert. You don’t have to become a professional speaker (no more competition, please!), but you do have to have an organized, coherent talk peppered with real examples. Audience members become your prospects and your referral base.

4. Relevant Premiums - Remember that the goal is not share of desk (how much real estate can I capture with my imprinted stapler, Post-It Note pad, ruler or pen), but rather share of mind. If you are an orthodontist, like Dr. Melanie Parker, your pen isn’t an ordinary pen, but a severely crooked one that represents the state of her patients’ teeth. Or, perhaps it is a simple fly swatter, compliments of Lloyd’s Pest Control. As long as it relates to your business and your prospects, it works!


One easy way is to literally keep your name in front of prospects is by placing it when and where they are. Bill Howe plumbing always puts stickers on customers’ pipes just in case there is a leak.

Discount Purifiers of San Diego places its information on water filters, and 1-800-APPLIANCE supplies magnets for your refrigerator to increase recall.

Sean Farrell, a top Mercedes Benz salesman, succeeds by being a wealth of information about the great bells and whistles found on the new models. One of my favorite tactics is that he programs his phone number into your car’s phone memory database. He’s always there when you need him. Vroom!

By Liz Goodgold from Red Fire Branding e-Zine.
Website: http://www.redfirebranding.com

In gratitude,
Annette S. Walden
Marketing Solutions Consultant

www.PaintedLadyEnterprises.com

"Helping you and your business look good!"

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THE ABC'S TO ACHIEVE YOUR DREAMS!!

I was going through my files today and came across this and thought I would share.

A-void negative sources, people, things and habits.

B -elieve in yourself.
C -onsider things from every angle.
D -on't give up and don't give in.
E -njoy life today: yesterday is gone and tomorrow may never come.
F -amily and Friends are hidden treasures. Seek them and enjoy their riches.
G -ive more than you planned to give.
H -ang on to your dreams.
I -gnore those who try to discourage you.
J -ust do it!
K -eep on trying, no matter how hard it seems. It will get better.
L -ove yourself first and foremost.
M -ake it happen.
N -ever lie, cheat, or steal. Always strike a fair deal.
O -pen your eyes and see things as they really are.
P -ractice makes perfect.
Q -uitters never win and winners never quit.
R -ead, study and learn about everything important in your life.
S -top procrastinating.
T -ake control of your own destiny.
U -nderstand yourself in order to better understand others.
V -isualize it.
W -ant it more than anything.
X -ccelerate your efforts.
Y -ou are unique of all of Nature's creations. Nothing can replace you.
Z -ero in on your target, and go for it!!

A -void negative sources, people, things and habits. B -elieve in yourself. C -onsider things from every angle. D -on't give up and don't give in. E -njoy life today: yesterday is gone and tomorrow may never come. F -amily and Friends are hidden treasures. Seek them and enjoy their riches. G -ive more than you planned to give. H -ang on to your dreams. I -gnore those who try to discourage you. J -ust do it! K -eep on trying, no matter how hard it seems. It will get better. L -ove yourself first and foremost. M -ake it happen. N -ever lie, cheat, or steal. Always strike a fair deal. O -pen your eyes and see things as they really are. P -ractice makes perfect. Q -uitters never win and winners never quit. R -ead, study and learn about everything important in your life. S -top procrastinating. T -ake control of your own destiny. U -nderstand yourself in order to better understand others. V -isualize it. W -ant it more than
anything. X -ccelerate your efforts. Y -ou are unique of all of Nature's creations. Nothing can replace you. Z -ero in on your target, and go for it!!

As Mike Dooley says....Thoughts Become Things....Choose the good ones!

In gratitude,
Annette
Painted Lady Enterprises