Thursday, April 12, 2018

Customer Loyalty and Relationship Marketing

This month is International Customer Loyalty Month.  It is said that it takes 5 to 25 times more time and money (depending on which reports you read) to gain a new customer vs. working to retain the ones we have.
Statistics say that if a business retains only 5% of their customer base, it can increase their business by 50%.  Why?  Because loyal happy customers will keep buying and will refer new business.

68% of all customers are lost due to perceived indifference! A customer who feels appreciated will not go elsewhere when the competition comes calling.  They will remain loyal rather than go shopping for price.

Repeat customers spend 67 percent more. They are your referral engine.  After 10 purchases, a customer has typically already referred up to 7 people.

Giving Great Customer service = Good Business
Having Customer Loyalty = Great Business!

So why work harder when we can work smarter by continuously showing our current customers appreciation.  To keep relationships strong, businesses need to regularly remind clients that they are important to them. They also need to remind them who they are, what they do, what services they offer, and why they are their best choice for their product or service. Busy people tend to choose the fastest solution to a problem. By keeping in touch, a company makes themselves stand apart from the rest of the crowd and their clients are more apt to call them the next time they need their product or service.  Social media is a good way to remain visible to prospects and clients.  Email marketing is also good way to remind prospects and clients you are still around and in business.  But doing something more personal sets a business apart from the rest.  From page 115 of The 29% Solution ..."Good follow-up is not just doing what is required or what you've promised to do.  It also involves going BEYOND what is expected. 

Tradition says greeting cards are personal. Greeting cards have a traditional feeling of warmth and sincerity; our culture maintains that greeting cards are personal and are sent from someone with whom there is a relationship. In a world of impersonal form letters and mass email, memorable greeting cards are a refreshing marketing tool that will add a personal and memorable touch to the interaction with clients. By incorporating greeting cards into a retention strategy, the message is being sent to the client that an important relationship exists.

I invite you to check out a true referral system that is simple and easy.  SendOutCards has completely overhauled their system adding many new features making it is easier than ever to follow up and show prospects and clients real appreciation.  No more points.  No more expense account.  Just pay for the cards and gifts you send.  Try it out today.  It now works similar to an ITunes account.  Set up a Free account and see all the new features.  Or if you’ve ever had an account, it’s still there.  Download the app and even send cards from your mobile device.  Here’s the link  Click on ‘Business’ to see all the new features, i.e. premade drip campaigns for various industries.  A contact manager system that is some people pay hundreds of dollars for and it doesn’t send cards.  Or I can send you a short video that explains all the new features.  And I would be happy to talk with you and show you all the new features.  What ever is easiest for you, I’m here to help.

“We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.”
                                                                                 - Marian Wright-Edelman

Happy Keeping in Touch,
‘Helping My Clients and Their Business Look Good’


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