Wednesday, August 14, 2019

Keeping In Touch - Relationship Marketing

I think the above quote describes Relationship Marketing for customers as well as prospects.  It's all about keeping in touch. For good customers are our best referral sources.  By keeping in touch we show them we appreciate their business.  By showing appreciation they are more apt to contact us to purchase again and/or refer us to someone who may need our products or services. 

With prospects, though they may not need our products or services when we first meet them.  By keeping in touch when they do need or want our service, because we kept in touch, they will remember who to call.

There are many ways to keep in touch these days and though I prescribe and recommend most all of them, I still feel that one of the best Relationship Marketing tools is Send Out Cards.  To me, it's about going that extra mile.  It's something personal in the mailbox, that's not a bill or junk mail.

And yes, I am an affiliate and have been since 2006, however I would use it even if I wasn't, because I like to send greeting cards.  And it's a great system for those who like to send cards and for those who have a need to send cards.  There is even a phone app so that you can send a real greeting card directly from your phone.

So why am I writing this, because I am excited that SOC has just announced some new features and packages.  You can see the new plans and features on my affiliate page.  Scroll down until you see 'Pricing.'  And below 'Pricing' is a 'Comparison' of the 4 different plans.  

If you've ever had a SendOutCards account, you can still access it.  If you don't remember your username, let me know and I'll be glad to look it up if you were a client of mine or you can contact SOC Customer Service.

Keep in Touch and show people you appreciate them.

P.S. If I have never sent you a greeting card, send me your address and your birthday so that I may send you a card.

To Your Success,

'Helping You and Your Business Look Good'

Sunday, May 19, 2019

Are You Looking to Grow Your Business?

I often write about how to network.  Today I am recommending an upcoming networking event.
It has been my privilege to be part of BNI for 10 years.  The very first time I attended a BNI meeting, I found it to be a little overwhelming and intimidating.  The meeting I attended had about 30+ members from various businesses.  At the time I was just beginning my entrepreneur journey after being in the corporate world for almost 20 years.  I wasn't necessarily thrilled with the time commitment or the cost of membership with BNI.  I thought at the time, I could do better on my own attending numerous networking meetings of various varieties each week.  

Over the next few years, I got to be known as the 'Networking Queen' in a tri-county area, because just about every time there was a networking meeting of any description, I was there. Sometimes attending 2 or 3 in one day.  I even attended a few more BNI meetings.

Then one day I received a call from a good friend of mine, who was part of a new BNI group near me.  She informed me that my industry seat had opened up in her chapter and I needed to come check it out.  So I did and submitted an application.  I soon discovered there was definitely a difference in this organization.  I learned the 'why' and the purpose behind the structure.  I appreciated the on-going training provided as it has helped me to grow my business.  I often tell people, I traded quantity for quality. 

Yes, I have drank the Kool-Aid and I'm now an Area Director.  So I would like to invite you to Network if you're in the area - 

You're Invited

On June 13th, 2019, the BNI BLAZE Chapter will host their launch and Ribbon Cutting for the newest BNI Chapter in the Cumming Forsyth County area.

BLAZE stands for 'Bringing Leadership and Zeal to Entrepreneurs.'  The group is a dynamic, committed group of business people. They have open categories for individuals who will bring enthusiasm and integrity to our meetings.

BNI is the oldest and largest networking organization in the world. It was started by Dr. Ivan Misner 34 years ago. Today BNI has over 253,000 members in almost 9,000 chapters globally. In the last 12 months, BNI members have generated 11.2 million in referrals which has generated 15.7 billion in closed business. BNI members, on average, increase their business 20% the first year.  To learn more go to or

- Are you looking to grow your business?
- Receive more referrals?
- Work in a fun team environment?
- Develop relationships and trust?
- Grow personally and professionally?
You are Invited to attend the
BNI BLAZE Visitor Day & Ribbon Cutting
Thursday, June 13th
8:15 - 10:30AM
Junior Achievement Discovery Center
1150 Lanier 400 Parkway
Cumming GA 30040

Please RSVP for this event by calling 706-270-2455

For future meetings and locations, please like and follow BNI BLAZE on Facebook

To Your Success,

'Helping You and Your Business Look Good'

Monday, March 25, 2019

Change - Trying something new - Old Dog – New Tricks

I am a creature of habit, I’ll admit, and I am not a fan of change.  As I started out for my run on a few days ago, I couldn’t go my usual way.  We live on a street that circles around and blends into the main street for the neighborhood.  I couldn’t go my usual way because my neighbor had the road blocked with his truck and trailer.  So rather than waiting for him to clear the road, I decided to just go the other way.  Gosh, did that feel strange.  Although this is the same road, it just seemed so different to go the other way.  It took getting back on the regular route before I felt comfortable again.  Although I was doing the same thing, my walk/run routine, just starting out in a different direction made it seem so strange.
Have you ever started something new?  Or tried doing something a different way?  Did it feel uncomfortable to start with?  Did you continue with the new way or revert back to the same old way you’ve always done things?
This makes me think of all those motivational seminars where the speaker asks you to fold your arms a certain way that was comfortable and then asking you to fold them a different way.  The different way was not uncomfortable per se, it just felt different.  That’s kind of how it is when we want something to change, but we want it to be comfortable.  Or we want to change, and we want to get it right the first time, so that the process or the new thing will be easy.  Nope, it just doesn’t work that way usually.  Typically, when we try or attempt to do something new, it’s going to feel uncomfortable and/or at least different until we get used to it.  Until we train it to muscle memory and make it a habit. 
So how can we make change more comfortable?  How can we establish the habits/routines we need to make?  Here are my thoughts…..
-        I think one of the first ways is, we have to commit to the change.  Sometimes that means doing some research, reading some articles, watching some videos, talking to people, etc. to see how other people are doing the thing we want to do.  Learning what has worked for others and figuring out what we feel will work best for us.  However, while research is a good thing to do, some people suffer from analysis paralysis in that they can’t start anything new until they’ve done all the research in the world and have everything down to a science before they start.  These are the folks that will give you every excuse there is for why they can’t or won’t start something new.
-        Secondly, I think we have to commit to a start date.  Most people start new things at the beginning of a new year – by making their new year’s resolutions.  Some start on a Monday.  The point is, you must decide and start and also commit to give the change time.  Most say it takes doing something 40 times or 40 days to commit it to habit.
-        Third – Realize we’re not going to be perfect the first couple of times we try our new thing.  We are going to stumble and mumble, but that’s OK, as we learn to do the thing the correct way.  Think in terms of a ball player practicing their craft.  They spend hours swinging a bat or throwing a ball in order to get better and better.  We will get better the more we do the thing.
-        Fourth – Track our progress.  How are we going to get better if we don’t have some sort of measurement?  Progress is progress regardless of how small.  How do we eat an elephant?  One small bite at a time. 
-        Fifth – Critique, adjust, and stay on track and if we get off track, even starting over.  If it’s important enough to us, we’ll keep on keeping on in order to make the positive changes and develop the positive habits we want to make in our lives.
Often, we are presented with new ways of doing things, i.e. new concepts, new ideas, new procedures, etc.  While we hear that others may have tried the new thing and had success, we resist and give reasons as to why we don’t think it will work.  The ‘if it ain’t broke, don’t fix it’ mentality.  Yes, I’m guilty and must rationalize as to why it would be beneficial to give the new way a try.  Kind of like my scenario of doing my running routine in a different direction.  It felt a little strange, but sometimes a change adds new life and vitality to a regular routine.  Perhaps doing the same routine a different way will net better results.
Do you remember Mikey?  ‘Try it, you’ll like it.’  If we never try it, how do we know if the new way will work better or not?’
What have you tried and/or changed?  What is your feedback on this topic?
Your comments and feedback are welcomed and appreciated.

To Your Success,
Painted Lady Enterprises
'Helping You and Your Business Look Good'


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