Friday, September 3, 2010

All Work and No Play

Labor Day serves as a day of rest and as a reminder that the summer is drawing to a close, but that doesn't mean you should relax your marketing efforts. This is a prime time for snagging holiday shoppers eager to get the last bit out of summer and/or prepare for fall and winter.
Consider using the theme of 'All Work and No Play' as a Labor Day theme for marketing ideas when planning your early September promotional materials.

Labor Day was originally set aside as "the working man's day," and you can still draw on these themes in postcards, brochures, and flyers. This is the day when your hard-working customers can enjoy a sizzling barbecue in the company of family and friends, so your marketing designs could include images that conjure the same feel good and break-from-the-workday emotions associated with family cookouts. Consider targeting your prospects' emotions: "You work hard to secure your family. Isn't it time to relax?" would be a great pitch for a life insurance or investment firm.
Labor Day itself isn't always enough to drive traffic to your footstep, but there are plenty of things associated with this time of year that bring in a lot of sales. Children are going back to school, for instance, and they need new supplies, clothes, computers, credit cards, cell phones and many more items. Try using  a postcard designed as a backpack brimming with whatever your company is offering or a screen shot of your website.
This is also the time of year when high school, college, and professional football teams head back to the field; opening plenty of opportunities to demonstrate how your company is the "winning team."  Even better, send a calendar that includes your local favorite local football team's schedule to help keep your information ‘Top of Mind.’  There are many other sport’s related promotional items that could be used for a ‘Winning Team’ theme.
Labor Day marketing doesn't have to be bland, and it doesn't even have to be labor related. When designing your next marketing postcards, brochures and flyers, be creative and combine some of these ideas with a great offer and persuasive call to action, and you'll be well on your way to whistling while you work this year.
 Happy Maketing,
Painted Lady Enterprises
"Helping You and Your Business Look Good"
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