Tuesday, January 7, 2014

What does Dieting and Marketing have in Common?

It’s the beginning of a new year and most of us have made resolutions both personally and for business, i.e.  lose weight, get in shape, get organized, get more business, etc. etc.  I recently read an article that compared dieting and marketing.  If you want results you have to work hard, be consistent, find what works for you, and stick to a process over a given period of time.  Sound familiar?
Every successful business owner knows that running a business isn’t easy.  Every day there are new challenges and it’s hard to stay on top of your game when you’re juggling so many things.  So what sets successful businesses apart from the others?  I believe it’s Marketing Consistency.  
Many times we see people who want immediate results and try to get them by going to extremes by doing a lot of marketing in a single day, week, or month: sending out massive emails, posting to social media, offering special discounts and coupons, etc.  This usually has disastrous results.  They are dissatisfied because they don’t see the immediate short term results they expected.  Then they give up and do nothing which results in lots of frustration and a struggling business.  
Other times, people only remember to work on their marketing when things are slow.  It seems natural to focus on marketing at these times, however once business picks up they forget about marketing.  This results in another slow down in business which generates a vicious cycle, that prevents a small business from growing effectively.  (kind of like yo yo dieting).
So, what’s the best way to market for a small business?  We suggest stepping back and coming up with a marketing routine/plan that makes sense to you and your small business, based on your constraints and available resources; and then sticking to it.  Set aside time to market or hire someone to do it for you.  It is essential to your on-going business.
So, what and how much time do you really need to spend marketing?  
Here are some recommendations - 
Five ways to stay Top of Mind with Clients and Prospects:
1.      Reach out/follow-up to current customers/clients – Phone calls, thank you cards, email, personal visit, etc.  A satisfied client is your best referral source.  It is very important to stay in touch.
2.      Send out periodic newsletters to customers/clients & prospects at least once per month.  Include helpful tips that pertain to your business.  Perhaps offering a monthly special.
3.      Post useful/helpful information to social media at the very least 3 times per week.  Re-posting articles from other sources is OK too, as long as they relate to your business.
4.      Networking – we recommend belonging to 3 networking groups – 1 closed, 1 open, and 1 community/civic oriented.  Attend on a regular and consistent basis.  Stay visible.
5.      Blogging, particularly video blogging.  This is a great way for people to get to know you, your product(s), and services.  These videos can be posted to your social media sites and in your newsletters as well.
We believe a foundation of marketing consistency is crucial to a business.  When marketing consistency combines with great products and services, you’ve got a ‘recipe/diet’ for success and a boost to your ROI.  Even when you have more business than you can handle, it’s important to stay visible and 'Top of Mind.'  Not doing so can leave a business struggling when it could be growing.  Make it part of your routine.  Put it on your calendar. 
Still wondering how to do it all yourself?  This is our specialty.  Contact us.  We offer a complimentary 30 minute consultation.  Let’s discuss your challenges and see if we can be of help to you and your business.  Call today and schedule your appointment.
Happy Marketing,



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