Posts
In this article I’m going to focus on Dos and Don’ts
to post on your Facebook Fan business page.
We all want more ‘Likes’ on our Fan Page, because with more ‘Likes’
means more people see our content thus our Fan base will grow organically.
Do’s and Don’ts
1.
Don’t treat your Business
Facebook Fan Page like your own personal page.
o
Do Create a Facebook
content strategy, so you know your themes and topics you will post. Keep them themed, branded, and always have
your consumer in mind.
2. Don’t persistently post
your opinions about controversial topics.
o
Do Keep your strong opinions
off your Business Fan Page, i.e. politics, religion, etc. Posting content to get your Fans talking, and
adding a bit of passion, can increase engagement. Take it too far, and you’re
going to lose Likes.
3. Don’t talk about
yourself. How long do you hang out with
people who only talk about themselves? Not
long, right? Your Fans aren’t going to ‘Like’
you for long if you only talk about your business and products, either.
o Do get your fans talking
about you. Post informative content. Educate your consumer
with practical tips.
4. Don’t post one way
‘push’ marketing tactics and overly salesy updates and expect
your fans to buy, buy, buy. You are not printing an
ad in a newspaper, you are interacting with your Fans.
o Do Use engagement tactics,
i.e. asking questions, doing surveys, running contests, posting interactive
content, etc.
5. Don’t post long
content. Long, wordy content on Facebook
does not get read.
o Do Try to make your
Facebook updates about the length of a Twitter update.
Limit your word count, and include simple Calls to Action (CTA). Or use the ‘Notes’ section or write a blog
and post a link to your blog post.
6.
Don’t post unrelated
content. Your fans expect to get relevant
content from you. i.e. if you are a
coffee shop, don’t start posting beauty tips.
o
Do Target your content
to connect with your genuine customer.
7.
Don’t link to the wrong
website(s).
o
Do checkout and research
what you are linking to and correct any mistakes ASAP. Make sure sites you are linking to are
trustworthy. Acknowledge mistakes.
8.
Don’t ignore negative comments.
o
Do monitor your Fan Page
and respond to both positive and negative comments. Respond
to the comments in helpful and personable manner – don’t auto-respond, or spew
the same script to every comment. Use comments
as an opportunity to show you are a company that listens.
9.
Don’t get in a posting
rut
o
Do integrate how and what
you post and the time your post. Use
other types of media. Change it up with
photos, links to articles, videos, etc.
10.
Don’t beg for ‘Likes’ on
Facebook. It is a big no no. When you first set up your page, it is
perfectly acceptable to invite all your friends to ‘Like’ your page. Or when you’re reaching a milestone, i.e. say
you are 10 away from reaching 500 ‘Likes.’
o
Make sure your content
is good quality, and keep your target market in mind when posting. Make your posts engaging and interactive and
the ‘Likes’ will come organically.
You’ve worked hard to gain a following. Pay attention to their Likes and
dislikes. Keep your Facebook posts
authentic, engaging, readable and edited!
Review your analytics to see what your Fans respond to and post more of
what they Like. Your Fan page will then
get more ‘Likes’ without your having to ask.
Your feedback and comments are welcomed and
appreciated. Tell us what you would add
to the Dos and Don’t list.
The majority of this
article was written by Krista
Bunskoek @ Wishpond - Read more at http://www.business2community.com/facebook/9-mistakes-make-facebook-fans-unlike-0635011#CD1Vkm5W28XpXixR.99
Want ideas on what to
post? Here is a list of 50 suggestions of
things to post on your Facebook Fan Page.
Just remember to keep your posts relevant to your business - http://www.mybusinesspresence.com/what-to-post-on-a-facebook-fan-page/
Happy posting,
Annette
Painted Lady Enterprises
'"Helping You and Your Business Look Good"
