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This month is International Customer Loyalty
Month. It is said that it takes 5 to 25 times more time and money
(depending on which reports you read) to gain a new customer vs. working to
retain the ones we have.
Statistics say that if a business retains only 5% of their
customer base, it can increase their business by 50%. Why?
Because loyal happy customers will keep buying and will refer new
business.
68% of all customers
are lost due to perceived indifference! A customer who feels appreciated will
not go elsewhere when the competition comes calling. They will remain
loyal rather than go shopping for price.
Repeat customers spend 67 percent more. They are your referral
engine. After 10 purchases, a customer
has typically already referred up to 7 people.
Giving Great Customer
service = Good Business
Having Customer Loyalty =
Great Business!
So why work harder when we can work smarter by continuously
showing our current customers appreciation.
To keep relationships strong, businesses need to regularly remind
clients that they are important to them. They also need to remind them who they
are, what they do, what services they offer, and why they are their best choice
for their product or service. Busy people tend to choose the fastest solution
to a problem. By keeping in touch, a company makes themselves stand apart from
the rest of the crowd and their clients are more apt to call them the next time
they need their product or service.
Social media is a good way to remain visible to prospects and
clients. Email marketing is also good
way to remind prospects and clients you are still around and in business. But doing something more personal sets a
business apart from the rest. From page
115 of The 29% Solution ..."Good
follow-up is not just doing what is required or what you've promised to
do. It also involves going BEYOND what is expected.
Tradition says greeting cards are personal. Greeting cards have a
traditional feeling of warmth and sincerity; our culture maintains that
greeting cards are personal and are sent from someone with whom there is a
relationship. In a world of impersonal form letters and mass email, memorable
greeting cards are a refreshing marketing tool that will
add a personal and memorable touch to the interaction with clients. By
incorporating greeting cards into a retention strategy, the message is being
sent to the client that an important relationship exists.
I invite you to check out a true referral system that is simple
and easy. SendOutCards has completely
overhauled their system adding many new features making it is easier than ever
to follow up and show prospects and clients real appreciation. No more points. No more expense account. Just pay for the cards and gifts you
send. Try it out today. It now works similar to an ITunes
account. Set up a Free account and see
all the new features. Or if you’ve ever
had an account, it’s still there. Download
the app and even send cards from your mobile device. Here’s the link www.RelationshipMarketingMadeEZ.com Click on ‘Business’ to see all the new features,
i.e. premade drip campaigns for various industries. A contact manager system that is some people
pay hundreds of dollars for and it doesn’t send cards. Or I can send you a short video that explains
all the new features. And I would be
happy to talk with you and show you all the new features. What ever is easiest for you, I’m here to
help.
“We must not, in trying to think about how we can make a big
difference, ignore the small daily differences we can make which, over time,
add up to big differences that we often cannot foresee.”
- Marian Wright-Edelman
Happy Keeping in Touch,
Annette
‘Helping My Clients and Their
Business Look Good’
