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What do you think about when it comes to marketing this time
of year? There is so much to draw from
for marketing ideas this time of the year for almost every business. Using the seasons is a great strategy for
developing marketing plans. Be sure and
plan your seasonal marketing strategy in advance so as not to miss a great
window of opportunity.
Springtime typically plays on the senses of warmer happier
times. Here is a sample list of some
ideas to get your creative juices flowing.
Please comment with your ideas and how you market your product(s) and/or
service(s) this time of year.
- · The Time Change – Spring Forward – ‘It’s Time to Spring into Action’
o
Many businesses use the time change to send
their clients and prospects a reminder to change their clocks and to ‘Spring
into Action,’ i.e. Real Estate – To Sell their home and/or buy their Dream
Home.
- · Talk about the Weather –
o
Example - Use gorgeous spring weather to help
promote your business! Come up with deals that revolve around weather to attract
customers. Weather can be particularly useful for restaurants with patios;
these businesses can bring in customers by making deals on their meals and
entice them with a nice patio table. Also
personal care products, businesses, or services, i.e. spas, weight loss,
fitness – ‘Are you Beach Ready?’
- · Spring Cleaning – ‘Out with the Old and In with the New’ ‘Fresh Clean Start’ ‘New Inventory’
o
Example - Spring cleaning conjures up thoughts
of getting rid of the old and bringing in the new, making the introduction of
new products is ideal for this time of the year. Advertise an inventory sale to
make room for the new stuff coming soon to generate interest. Another idea for
a cleaning theme involves adding your company name, logo and website address to
promotional cleaning materials, such as sponges, gloves or cleaning cloths, and
handing them out or mailing the items to clients and prospects.
- · Using Holidays to Market – St. Patrick’s Day, Easter, Passover, Earth Day, May Day, Mother’s Day, etc.
o
Example - Tie your spring marketing campaigns to
one of the holidays that fall during the season, such as Easter, Passover, May
Day or Mother’s Day. Know your target market so the holiday you choose to tie
your message to strongly appeals to prospects and clients, such as selling
gifts for Mother’s Day or new clothing and shoes for Easter festivities.
Implement promotional ideas to build traffic, such as if you own a floral shop,
offer a “buy one, get one at 50 percent discount” on May Day bouquets.
- · Changing to Seasonal Colors - more pastel, spring like colors and/or using flowers, butterflies, etc.
o
Example - After a dreary winter, your customers
are likely ready to see some bright, warm colors that will put them in a
happier mood. You can use this to your advantage by posting social media
statuses or pictures featuring brightly colored flowers or scenery and using in
your email marketing. Or if you have a
storefront, re-decorating with spring colors and décor, flowers, etc. Nothing is better than putting your customer
in a good mood.
- · Using Events like March Madness, Spring Break, April 15th, etc.
o
Example - Create a marketing effort related to
the annual celebration of Earth Day that takes place on April 22. Build your
brand by sponsoring a road cleanup project or a tree planting event, and invite
the community to join in. Design T-shirts with your company’s name, logo and
the event name, and hand them out to everyone to wear while participating.
Another green activity that’s ideal for spring includes sending your marketing
message to prospects and clients on paper covered with seeds. After they have
read your message, instead of sending the waste paper to a landfill, they can
bury it and wildflowers will bloom. Or
send greeting cards with a packet of seeds with your springtime message.
We would love to hear your ideas for your Spring Marketing.
Happy Spring,
Annette
“Helping You and Your
Business Look Good”
Material from: (More
ideas are also available from these sites).
Small Business Chronicle - http://smallbusiness.chron.com/springtime-marketing-ideas-64289.html
Stella PR Marketing - http://stellaprmarketing.com/fresh-ideas-for-springtime-marketing/
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